In this article, I will tell you how we did business with friends on motor vehicles and cars! It all started with the fact that my friend bought an old moped but on the go. He repaired it, painted it, in general, brought it to a pretty good condition.

My friends and I were very surprised at such a transformation of this moped, and the idea crept into our minds to buy mopeds, motorcycles and other various motor vehicles, bring them to mind and sell, for example, at a price 1.5 times higher than the purchase price. My friends and I agreed who would do what exactly and began to translate our plans into reality.

There were 5 of us. We distributed, traveled throughout the city, asked people about various equipment, also searched and called on ads. At first, our dream came true very slowly, we found 2-3 vehicles within a month and made them sold, but then when we got used to it within a few months, the work went like clockwork.

Often our friends informed us about motorcycles and we were in a hurry to buy. The equipment was repaired in the private garage of one of his friends, who was personally his, so we used to spend nights there to earn money for various needs. This went on for about 3 years, during this time we sold a lot of different equipment and earned a total of money for the third apartment approximately. During this time, there were many quarrels and disagreements, but we tried to overcome everything quickly, since we are one team.

After a while, we realized that these funds from motor vehicles were not enough for us and decided to rent a garage also for car repairs. After 2 weeks we succeeded and we rented a garage about 4 kilometers from our first garage. Since then, in addition to motor technology, we have also started to deal with cars.

We posted ads all over the city and posted them on our personal website on the Internet. As we expected, calls poured in one after another and we began not to have time to do everything in time, so we had to involve 3 more familiar guys in our business.

During our "business" it seemed to us that we had repaired the floor of the city of cars and motor vehicles of various brands. We always liked our work, although it was a little boring and monotonous, but we rarely complained about it, since this work is our money. This went on year after year for about 7 years. Since we were ordinary guys, we did not even begin to enter anywhere, we decided to carry on our business to the end.

True, one of the acquaintances decided to go to higher education, took his share and left us forever. But here, as the saying goes, no one stopped anyone. It is bad, of course, that we have lost a master in our business, but a replacement can be found for everyone, which we did during the week. Gradually, we began to think about something more significant, about a chain of stores around the city.

But in order to do this, we needed more people or tie up with the old and move to a new level, and after consulting, we decided that we would expand our team and work on two fronts, receiving more decent money than the previous ones.

So we have become good businessmen. The main thing is always to find a job to your liking, not to sit still, but to work to work to work!

A salon for the sale of scooters and motorcycles can be quite a good profitable business, and even the most profitable, as opposed to selling bicycles. In difficult economic times, when everyone is more interested in saving, scooters and motorcycles are among the most attractive modes of transport. Among other things, this vehicle is not afraid of any traffic jams. These factors are taken into account by many motorcycle enthusiasts. And from this it follows that such a business will definitely be popular. In this article, we decided to tell you how much profit can be brought to you by selling motorcycles as a business. In this article, we will find out all the main points.

How to start selling motorcycles

Before purchasing a product, it is worth finding a suitable retail space. Remember that a motorcycle salon should be at least 40 square meters in size. And it should be located in the central part of the city. In addition to scooters, motorcycles and mopeds, you can also sell related products: mirrors, gloves, various anti-theft devices, elbow pads and knee pads. You can also sell all kinds of clothes (trousers, jackets, etc.) in your salon. And if you are an excellent mechanic, then you may well open a small repair shop for motorcycles at your salon.

The motorcycle is not only a hobby, but also the main means of transportation. If you have a large start-up capital, then you can easily open your own store, while purchasing popular brands of scooters and motorcycles. But one should take into account the fact that the cost of motorcycles can range from 500,000 to 650,000 thousand rubles. It follows that you may have some difficulty getting a clientele. In order to make your business idea more profitable and profitable, you must have at least 7-10 of the most famous and popular models on sale, which can be found in many electronic catalogs. Based on this, you can come to the conclusion that the initial investment for you can be quite large. Despite this factor, you are always in the motorcycle environment and you can perfectly understand this type of transport.

Salon selling motorcycles and scooters. Where should you start?

It is worth saying that sale of motorcycles in Russia can be a lucrative business. But here it is important to pay attention to many points.

So, first of all, you need to choose small and inexpensive machines for sale, which have now become very popular with many customers. In small provincial towns (in large cities too), the demand for all types of scooters has increased significantly. They should be the main product in the store for you. In addition to them, you should buy scooters and motorcycles that are not very expensive in cost, but with more power. The price of these models will range from 45,000 to 100,000 thousand rubles. Of course, you can find motorcycles at a cost of more than 250,000 thousand rubles. But these machines should only be sold to order.

To be able to open this business, you will need to purchase at least 10 different types of small motorcycles. The purchased products must have reasonable prices.

We get additional profit

Business on the Internet

From this publication you can learn how to make money selling motorcycles. And if you have opened a stationary salon, then you should think about creating a personal online store. This tandem can bring you a good income. Given the fact that your personal Internet address will be tied to a stationary salon, this can quickly gain tremendous trust in the eyes of future customers, and you will be given an excellent opportunity to sell products to those customers who live away from you.

But before you open your own personal online store, you need to tackle the selection of professional photos that can present your products in the best possible way. Also, a competent and very detailed description of the product and its cost should be placed on the site. The site should also contain your official contacts, opening hours. And so that customers can easily find your salon, it is worth placing a map of the route to the salon and information about ongoing promotions and discounts on the site.

Actual ideas for making money

In the market for the sale of motorcycle equipment, the leading positions are occupied by Japanese manufacturers, up to 70% of the total sales. These are such models as: Yamaha, Kawasaki, Suzuki, Honda and many others. Back in the 90s, in Russia, they brought in a lot of second-hand motorcycle equipment of Japanese origin.

The main supplier, in Soviet times, the Czech company producing the world famous brand "Java", today no longer brings its products to Russia. And before - it was the most popular motorcycle of those years, among other motorcycle models.

Today, there are also European representatives with brands of their motorcycles: BMW; Ducati.

Of the Russian representatives, only one Irbit Moto Plant “Ural” remained, which still sells its motor vehicles.

Plant them. Degtyareva, who previously successfully assembled and sold Voskhod motorcycles, now assembles and sells Chinese Lifan scooters. And the IZH plant was closed altogether.
In order to start doing this type of business, you need to know something in more detail about it. For example, why, having a rather big demand in Russia, for motor vehicles, it is in stores and motorcycle dealerships, and is practically not sold. The fact is that shops and moto dealerships make a very large mark-up on the goods. Explaining this by the costs of bringing goods from abroad (intermediary services), as well as for the "pre-sale preparation". But actually. This is not reality. It is simply profitable for a motorcycle dealership to sell one motorcycle at such a price than three at a more reduced one. Since motorcycles are preferred to buy in order to ride, especially young people, or for the pleasure of driving "on the track, or just for stunt riding, it is more profitable to take motor vehicles just for rent. Ride and paid, decided to ride again, again rented a motorcycle. It is not expensive, and you do not need to think about the premises, for its storage, and with repairs - no problems. That is why young people under 30 do this without buying motorcycles.
The only clients of motorcycle dealerships are wealthy people who are well versed in motor vehicles, and can really appreciate the advantages of one or another model. They do not look at the price, but buy the model of the motorcycle that they have been looking for for a long time, or ordered, to order a motorcycle dealership, or just the model of the motorcycle they like. They buy, both for themselves and as a gift, for example, for a son, nephew, a chaplain, etc.

In order to start a business, and it really made a profit, you need:
1. Rent an area for the sale of motor vehicles.
2. Prepare all the necessary documents, both for entrepreneurial activity and winding equipment (passports, customs clearance, tax payment).
3. Determine which motor vehicles and from which country you will bring, talk to the dealers of those countries. And remember that 30% of success depends on communication, the ability to negotiate, bargain, conclude and sign contracts.
4. Decide whether you will also supply motorcycle spare parts for motorcycle equipment. If so, what types of motorcycles, which manufacturer, and in what quantity.
It is very profitable to trade in motorcycle spare parts, if all the same, you will be engaged in the drive and sale of motorcycle equipment, then trading in motorcycle spare parts will not hurt you. This is an additional profitable income. Motorcycles break down as often as cars, and it is sometimes very difficult to find this or that part for a certain brand of motorcycle, a certain year of manufacture. So it turns out that the owner is ready to shell out any amount of money for the spare parts he needs.
5. Also, it would not be bad to draw up a business plan where you can calculate income, net income, and take into account and subtract all the disadvantages and disadvantages of this type of business. It is necessary to take into account the rent of premises, salaries of employees, taxes, customs duties, tickets for the road (after all, you will have to travel very often and conclude the necessary contracts for the supply of motor vehicles).
Even if you yourself do not do this, you will have to take a person who will negotiate on your behalf and represent the Wagu side. So transport services must be included in the item - expenses.
6. Determine in the same way for yourself whether you will also be engaged in used motor vehicles. Used motor vehicles are cheaper than new ones, and therefore are in great demand among the population.
7. Will you run your business alone, or involve a partner, or even two or three. How large will your endeavors be?

The business of selling motorcycles, if started correctly, will bring a pretty good income. Sales per year reach 10 million rubles, even if you make only a 30% mark-up on the cost of machinery and pay all the necessary taxes, the net profit per year will still reach from 2 million rubles to 5 million rubles. You can also bring motorcycle models and spare parts to order. To do this, with the client - the customer, it is necessary to discuss the model, color, delivery time and prices.

If we fast forward a few days ago, we can remember the publication in which we talked about the business on delivery. Hourly rent. Then, in the last paragraph, we briefly mentioned the English startup Pit Start, which offers motorists a full-fledged complex that allows them to repair their car on their own. I must say that such an unusual approach to organizing a service station has brought its results. In the form of a huge number of regular customers.

But ground transport is not limited to only one "self-run strollers", as the first cars were called in the old days. Today, other vehicles also roam along city and country roads, among which they occupy not the last place. If we talk about the territory of our country, then two-wheeled "friends" are not very popular with us. But in the West, in the USA and Canada, motorcycles are very popular. It is not for nothing that the first biker movements originated in the 50s of the last century on the territory of America. And, probably, this is why the startup, which will be discussed in today's publication, is also from the American continent.

DIY motorcycle repair workshop

Canadian entrepreneurs from Vancouver have offered motorcycle owners a very interesting service. Now any biker can use the garage space and the tool presented here to dig deeper into their vehicle. In fact, their project - Motomethod - is a complete package. Only all the necessary operations are carried out by the motorcyclists themselves.

The garage has all the tools you need to repair old and new motorcycle models. As additional services, Motomethod offers bike owners the delivery of spare parts, towing (if necessary, the customer's bike will be brought to the workshop by a pickup truck) and storage space for motorcycles. For aspiring motorcyclists, it offers advice on the repair, operation and maintenance of two-wheeled friends.

In order to use the Motomethod Self Service Workshop, a membership fee of CAD 100 per year is required. For this money, a new member of Motomethod gets the opportunity to use the services of a workshop at a price of $ 25 per hour. It also offers $ 1 a day storage space, one free bike to and from the repair site, and big discounts on new tires. In addition to all of the above, bikers have a full-fledged service center at their disposal, where experienced mechanics work, ready at any time to solve almost any problem related to motorcycles. While the client communicates with other lovers of "two wheels", sipping a cup of coffee.

For many motorcyclists, the Motomethod workshop has become a second home, where they spend a huge part of their time. Indeed, in addition to repairs, they will have communication with a large number of like-minded people who know a lot about good motorcycles.

* Calculations use average data for Russia

Motorcyclists in our country today can be conditionally divided into two categories: the first is rural "grandfathers" and rural youth on the products of the domestic motorcycle industry; second - people for whom a motorcycle is a way of life, the meaning of life, life itself.

The first category is distinguished by the lack of collectivity and active communication, it serves its equipment independently, or with the help of familiar universal mechanics. The second category is to a certain extent a social phenomenon. It doesn't matter what type of motorcycle a representative of this category buys - a sports bike, a tourer, a cross or an enduro - with the purchase of the first motorcycle he becomes a member of the closed club of motor fans. This presupposes both active communication within the framework of one's get-together, and joint trips around the city and country. And also - close attention to the condition of your motorcycle.

Despite the growing popularity and size of the market for motor vehicles (which include both motorcycles and ATVs), there are not so many stations for their maintenance and repair in Moscow, and even less in the regions. As a rule, a million-plus city accounts for an average of a dozen more or less serious services.

Various sources give different figures regarding the total number of motor vehicles in our country. Compiling the available data, as well as sifting from the statistics "IZH" and other "Urals" of Soviet production, which are still used in the outback, we can make an average conclusion - the number of motorcycles and ATVs is about 6% of the total number of vehicles. Thus, with the current provision of the population with transport at the level of 40%, there are 400 thousand transport units per 1 million of the population, of which about 24 thousand units are motor vehicles. These figures allow us to conclude that the market for servicing motor vehicles is still quite free and has a low level of competition.

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To this should be added a few more important factors. The number of motorists in the country is growing; interest in ATVs is also growing. For medium and large cities, a motorcycle is primarily a hobby or a reflection of status, lifestyle. The cost of such motorcycles, as a rule, is higher than the cost of an average foreign car. Accordingly, the owners are ready to spend a lot of money on the maintenance and repair of their steel favorites.

So, we figured out the demand for this type of service. It remains to understand how interesting such a business is from the investor's point of view. For starters, the consumable part. We will need: premises, equipment and hand tools, consumables, several pairs of skillful hands and advertising. Well, and the costs of registering a business, where can we go without them.

In this article, we will not consider a premium-level salon with a reception and administrator, a waiting room and other delights. We will restrict ourselves to the service of the entry-level and mid-price category - simple and understandable for every motorcyclist. For a service for two boxes with all additional rooms, an area of ​​50-70 sq.m. will be quite enough. With an average rental price per square meter of 500 rubles. for Moscow and 300-400 rubles. for regions, the monthly rental price will be about 30 - 35 thousand rubles.

To this amount should be added the costs of furnishing the staff rest room and the waiting room for clients: a minimum of simple but comfortable furniture, a small TV, a coffee machine or a vending machine will cost 70-90 thousand rubles.

SES requirements for the premises are quite simple. It is prohibited to place the service in residential and public buildings. Plumbing and sewerage are required. The presence of supply and exhaust ventilation with mechanical induction, as well as a heating system. Wall and floor decoration using moisture- and oil-resistant materials. The presence of a shower, a bathroom. And, in addition, the obligatory approval of project documentation for placement and technological processes with the State Sanitary and Epidemiological Supervision. Fortunately, the real estate market now has a large number of objects already equipped for car services (which are identical in terms of requirements to moto services), with already available permits.

Ready-made ideas for your business

The bigger issue is with tools and equipment. Here we will proceed, in fact, from the range of planned services. An approximate set looks like this:

• replacement of oils and filters;

• replacement of candles;
• replacement of pads and bleeding of the brake system;
• replacement of stars and chains;
• replacement of coolant and flushing of the system;
• adjustment of valves;
• timing chain replacement;
• cleaning and tuning carburetors;
• replacement of oil seals forks and oil;
• suspension adjustment;
• tire fitting;
• other minor repairs.

The table below provides a list of equipment and tools.

Thus, we see that a set of mandatory equipment will cost quite an acceptable amount - up to 200,000 rubles. If we want to do minor repairs after accidents, we should think about buying a semiautomatic welding machine. The workbench deserves special attention. Today there are a huge number of manufacturers and suppliers of modular systems that allow you to assemble a workspace of almost any configuration. In addition, filling the boxes makes up a significant part of its cost: here you can order absolutely any set of professional hand tools. The table shows the cost of a workbench with two different sets.

Ready-made ideas for your business

Equipment training is usually performed by a dealer or a direct representative of the manufacturer.

You also need a supply of consumables for about 70 - 100 thousand rubles. Making money on consumables or using them at the purchase price is a purely individual question. But taking into account the realities of today, the option of a small margin - about 10%, is quite acceptable, which will allow, even in the absence of a sales department, to provide additional profit. As they say, a trifle, but nice. But in no case should you be greedy. Excessively overpricing will lead straight to the blacklists of all local motorcycle clubs.

The next question is personnel. And this question is quite acute. There are not many educational institutions in our country that specialize in motor vehicles. Therefore, the owners of motorcycle services usually choose from two options: general mechanics, who are brought up directly at their station for themselves, or self-taught motorcyclists who show their motorcycle enthusiasm in working at the service. Both the first and second cases have their significant drawbacks, for which you need to be prepared. General mechanics do not always know the specifics of motor repair, their training requires effort and time, and most importantly - the presence of already formed specialists. Motorcyclists, on the other hand, work actively during off-season; with the beginning of the season, you should be prepared for downtime due to club trips, runs and other good reasons. Well, let's not forget to take into account the injury factor - according to statistics, a motorcyclist falls at least once per season. An unsuccessfully fallen mechanic will stop the work of the service for a week or two at best.

Another important nuance in the selection of personnel, which also affects the advertising of our service. As we said earlier, a real motorcyclist will not let his car fall into anyone's hands; the owner of the motorcycle prefers to talk with the one to whom he trusts his vehicle. The clientele of the motoservice profits from years of impeccable work. Or, alternatively, a good mechanic brings his clients with him. Here's another reason to pay special attention to workers.

Ready-made ideas for your business

For a station with two boxes, three mechanics and one foreman are enough to distribute the load and look after the quality. For the regions, the average salary of a mechanic is 25,000 rubles. per month; in Moscow - about 50,000 rubles. The salary of the master is usually 20 percent more. Having carried out simple mathematical calculations, we get a monthly wage fund of 105,000 and 210,000 rubles for the regions and Moscow, respectively. To this we add the wages of an accountant, a cleaner, the cost of equipment maintenance specialists - another 50,000 rubles a month.

Moving on to advertising. Of course, we want everyone to know about us. As mentioned above, motorcycle owners are a special caste that actively communicates within their borders. Therefore, the main direction of advertising that you should pay attention to is costless word of mouth, that is, what will be said about you and your service in narrow circles of motor owners. This is directly influenced by the qualifications of your staff, the breadth of the services offered and their cost. Nevertheless, at the stage of the birth of your business, you need to indicate your presence in the market for this type of service. And here everything is limited by the available budget and the creativity of the owner: advertising on the radio, in specialized publications, your own website with a good promotion program - costs can be from 10,000 rubles a one-time and tend to infinity.

A lot has already been said about the choice of the organizational and legal form in other articles, so we will not dwell on this. Let's just say that even if the owner decides to delegate the opening of an individual entrepreneur or LLC to a specialized company, it will cost no more than 10,000 rubles.

Let's make a preliminary summary. The table below shows all expenses, both one-time and monthly.

Let's move on to the pleasant part of the calculations - profit. A motorcycle is not a car. It is not possible to ride it comfortably all year round, so it is important to take into account the seasonality factor. Despite all the wisdom of our people, few people prepare a cart in winter, so the beginning of the season on average across the country can be said in March-April, and about the end - in October-November. In total, we get a season of 8 months.

The cost of motorcycle service is relatively low. So, for example, changing the engine oil and oil filter will cost 600 rubles, changing the stars - from 700 rubles, cleaning and synchronizing carburetors - from 3000 rubles. The cost of a standard hour is 1,700 rubles on average.

It is advisable to establish a six-day service schedule with a 12-hour working day. In the first season, while the service is building up a reputation and customers, you should not wait for loading more than 50% of the working time. Based on this, we get a monthly income of 250,000 rubles, which will amount to 2 million rubles per year. In the future, as the load increases, the revenue will also increase. So, for example, when the load is 70%, the annual revenue will already be equal to 2.8 million rubles.

Taking into account the reduction in electricity and water consumption in the low season, lack of the need for equipment maintenance, etc., costs in winter can be reduced by 20-30%. You will have to pay 2.3 million rubles a year for the maintenance of the service.

So, the initial investment is about 400,000 rubles, and you need to be ready to shell out about the same amount during the first year of work to keep the business afloat; working capital - another 200,000 rubles. If the first season passed without serious problems with regard to clients, in a year you should expect a plus. 500,000 rubles of profit before taxes in the second or third seasons suggest a three-year payback period for the business and a start-up capital of 1 million rubles.

At the same time, a motorcycle service is a business that allows you to bring earning money and hobbies as close as possible. Hardly any of the owners of existing motorcycle services came into this business without love for a two-wheeled steel friend.