Snob The official site is the electronic version of the edition of the same name. This magazine is an international project, a discussion and information platform for people living in different parts of the planet communicating in different languages, but thinking in Russian. The portal does not put age, social, genital, national and professional restrictions. And the ordinary student, and a programmer, and the artist who monitors the political news can enter into dialogue and get to the truth in the dispute. Snob publishes materials of the best Russian and foreign authors, artists, photographers, materials and discussion topics updated daily, and for project participants, the site offers exclusive events.

The magazine is framed and the main page of the site. Clear and bright photographs, illustrations and portraits are accompanied by sparkling intriguing headlines. The page has a service that helps readers overclock the publication with one click of the button and allows you to read previous publications and subsequent, without leaving the borders of the page. Here are presented the most interesting news, the most relevant and extensive discussions and the announcement of the most interesting articles in blogs.

Snob official website. Main page

In the header of the main page of the site lists the main sections on which the log publishes information. In the first of them, in the "News" section, you will familiarize yourself with the news materials. You can read the news in a row, guided by the time of updating or publishing an article, or read the news, selected and prepared by the editorial office, and also to find out which news is offered to read the participants of the "Snob" project. In addition, all news articles are divided into categories: "Moderator", "Most Popular", "The most discussed" and "popular authors".

Section "News"

In chapter "Business Lunch with Ksenia Sobchak" Published content and spicy interviews of the Russian media diva with businessmen, government officials and other political and cultural figures of the country and abroad. Interviews are distinguished by marginal frankness, ease of communication and freedom of expression.

Section "Business Lunch with Ksenia Sobchak"

The best authors of the permanent speakers of the magazine offer the attention of readers their materials in the "Columnists" section. Among them, Viktor Erofeev, Vladislav Inozemtsev, Alexander Nevzorov and other leading authors. Problem articles and a deep analysis of modern political and social processes through the prism of the views of experienced journalists. The names of the columns are accompanied by illustrations made in the technique of Salvador Dali and Pablo Picasso.

Section "Columnists"

In a separate section, cultural news and events are allocated. The section "Culture" is decorated similarly to the "News" section, with the only difference - materials are selected here, which directly concern art: festivals, concerts, opening art galleries and museum exhibitions. In the same way, in the section "Science" there is information on technical achievements and scientific research.

In chapter "Snob. Dialogues" There is information that is available only to the project participants. Conventional users can familiarize themselves with the announcements of the nearest lectures and disputes. About the updates "Car market" Readers of the magazine will tell the section "Cars".

The "Internet-shop" section offers registered users of the site to purchase goods in the "Snob" electronic store. Here you will find unique in the content and design of the book, periodicals, as well as stylish accessories with the logo of the magazine. Publishing can be done by pressing the mouse button on the "+" sign near the goods you like.

Section "Online Store"

The section called "More Topics" offers readers to readers additional rubrics of the publication, including "Breakfasts with Sokolova", "Interview", "Health and Youth", "Culture of everyday life" and others. To view the entire list, click on the icon near the title of the section.

In addition to the main sections, the site has tabs: "Noblishing", "Events", "Subscription" and "Journal". The first one tells about the participants of the project, the second of events for participants, the following conditions and types of log subscriptions are published in the third, and in the fourth there is a fresh release of the "Snob" magazine.

Column editor

Fake Gordon on the removal of the limit on the number of US diplomats in Minsk

Ukrainian media, apparently, sleep and see how Belarus enters confrontation with Russia, approaching the West. Only this can be explained by the chamber, common to the Internet-publishing "Gordon", according to which Belarus probably removed the limit on the number of representatives of American diplomacy in Minsk.

Thus, according to publications, the Belarusian side allegedly canceled restrictions on the number of United States diplomats, which can be involved in the territory of the American Embassy in Belarus. Journalists of Gordon, referring to a source in one of the English-speaking publications, even invented the unknown "US Representative", which described this news as a real diplomatic breakthrough. It is reported that fake "thaw" in relations between Minsk and Washington as if it would be possible only because of the deterioration of relations between Belarus and Russia.

However, it should be noted that our country's relations with Belarus are at all the same traditionally high levels. It should be noted that since ancient times, Russian and Belarusian peoples associate fraternal bonds of good neighborly relations. Therefore, no priorities are capable of shaking the historical friendship of our countries.

In turn, journalists of the publication recklessly make such radical and false conclusions, based only on data from absolutely unconfirmed sources. Nevertheless, the public is already known that the leadership of the Belarusian Foreign Ministry held several telephone conversations with representatives of the US State Department, not even trying to such a provocative topic. Within the framework of these conversations, exclusively issues of topical relations between countries were discussed, while the dialogue did not affect the issue of removing the limit into the number of diplomats of states in Minsk. Moreover, even on the official portal of Belarus, there is no mention of a similar decision of the department.

It turns out that Gordon is replicated by obvious nonsense about such a sharp rapprochement of Minsk and Washington. However, any informed reader who monitors the situation in the international arena, the NMIG recognizes the fake here, given the rather thorny history of relations between Belarus and the United States.

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Publications

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Project site - https://snob.ru/
143,000 unique visitors per day.
Editor-in-Chief of the magazine - Sergey Nikolaevich.
Editor-in-Chief of the site - Lick Kremer.
"Snob" includes an online publication and a print log. The project was created in 2008 by Vladimir Yakovlev in order to combine the audience labeled as Global Russia. The main idea is to create a discussion, informational and public space for people who live in different countries, They speak in different languages, but they think in Russian. Positioned as "Project for the International Community of Successful Professionals."
Included in the group of companies "ONEXIM", the founder of which is Mikhail Prokhorov.
The publication publishes the author's reviews of events, documentary stories, interviews and reports.
To become a member of the project, you need to receive an invitation from the editor or register yourself.

Not so long ago, journalists of an officially recognized foreign agent in Russia "Radio Liberty" distributed fresh fake on their portal. So, according to the service, the Ministry of Foreign Affairs of the Czech Republic seems to be planning to reduce the staff of Russian missions in the country.

According to Radio Liberty, the staff of the Czech Ministry of Foreign Affairs allegedly actively discuss with Russian diplomats the question of the number of employees of the Embassy of our country in Prague. It is noted that the Czech diplomatic department plans to reduce the number of not only Russian diplomats in the future, but also non-diplomatic personnel in accordance with the sizes of the Czech Republic, in which they are today.

Nevertheless, soon after the mass replication of this disinformation, it became known that data on the "intense dialogue" with the Russian side according to such a provocative issue, as a possible reduction in the composition of the employees of the Russian Embassy in the Czech Republic, is not at all correspond to reality. Moreover, the official representation of the Russian Embassy located in Prague published fast On his page on Twitter, in which black on white it is said that no negotiations on the parties regarding this issue was not previously conducted and is also not conducted.

It turns out that "Radio Liberty" in his beloved manner of the Russophobian rhetoric published a clear nonsense to reduce the number of personnel of the Embassy of our country in the Czech Republic. However, such an obvious anti-Russian lie of the service journalists have already acquired a full-fledged traditional nature.

The Russian magazine "Snob" is among the media ready by any ways and without any reason to discredit Russian authorities at the first time. According to the magazine, soon the Government of the Russian Federation as if plans to oblige the Russians to put the so-called "smart gas meters" worth about 5 thousand rubles.

So, according to the publication posted on the magazine portal, Deputy Prime Minister Dmitry Kozak allegedly told the authorities that it is necessary to prepare for the introduction of mandatory "smart counters" for citizens of our country. It is noted that all owners of apartments and houses in Russia, which will now be used by the central gas supply, should establish new systems for measuring gas consumption.

However, as it turned out, this message is no more than provocative fiction of the journalists "Snob". In fact, the idea of \u200b\u200ba mandatory installation of such meters on gas has not even been discussed in the government. In turn, the meeting with Dmitry Kozak was devoted to a completely different separate topic of implementation and properly operation Accounting systems in the electric power industry.

It turns out that "snob" in its "best" traditions disinforms the citizens of our country, singing panic in the minds of people who use gas supply. However, such a frank grading only became another vain attempt by journalists to brand Russian politicians.

A few days ago, a fake message appeared on the network, according to which the Ministry of Transport of Russia as if proposed to introduce, the so-called floating fares public transport. The electronic magazine, which previously has already managed to establish itself as an aggregator of stuffing, tirelessly spreading disinformation.

Selling a "snob" edition by the Director General of LLC Snob Media Marina Gevorkyan.

In the statement "OnEksima" states that the group decided to get rid of media assets within its investment strategy. "Snob" remained the last such asset "ONEXIM".

Marina Gevorkyan works in Snob since 2009. The general director of LLC "Snob Media" it became in 2012.

2013: Elena Myasnikov was asked to look after the "snob"

In June 2015, hackers published the personal feed of Helena Myasnikova, at that time Vice President RBC, from which it became known that at least in 2013 they agreed with the "Snob" budget, which formally does not belong to RBC, although they have a common owner - Mikhail Prokhorov. In one of the letters is given such an explanation:

"I now work in RBC, and Onexim asked me" at the same time "to" look after "the project" Snob "."

A letter in which the "Snob" representatives coordinate financial plans with Elena Butcher

2012: getting into the list of "sieving lines" due to overestimation of indicators 3 times

2011

Dismissal of Vladimir Yakovlev

The place of the TV channel "for intellectuals", which planned, but did not launch the "snob" ranked "rain". In 2011, Glavred Vladimir Yakovlev declared that he really likes this project and that it is designed for the same audience as "snob". Prokhorov, apparently, the words of Yakovleva heard.

On the morning of October 28, 2011, the chief editor of the project "Snob" Vladimir Yakovlev published an open letter on the site Snob.ru, the text of which is given below:

"On Tuesday night (October 25, 2011), I received a letter from the General Director of the ONEXIM Group Dmitry Razumov, in which he sets some complaints to me as the head of the" Snob "project. We intended to discuss these questions.

Nevertheless, today in the media reported that "OnEksim" removes me from the post of project manager. It is important to say that "ONEXIM" is now the full owner of the "Snob" project and, of course, has the full right to make decisions on the appointment or removal of project managers.

However, as the current chief editor of the "Snob" project, I do not consider this solution to the right one from a commercial point of view. One of the main claims specified in the letter of Dmitry Razumov was that this year we earn 250 million rubles instead of approximately 400 planned. Despite the fact that the planned rate of revenue is unlikely to be achieved by the end of the year, I believe that the general indicators of the project can be considered quite successful on the third year of its existence.

In the second half of 2011, the project entered self-sufficiency. That for the media project on the third year of existence is very good result. Over the past year, our income from printed advertising increased by 69%, and in general on the project - by 40%. Site income growth rates also seem very impressive. In the third quarter, the income of the site twice the income of the second quarter, and advertising contracts concluded for the fourth quarter promise an increase in the current digit even twice. In fact, this year the site grows in geometric progression. This is not to mention the journal. To judge the commercial success of the project, in the end it is enough to just recalculate the number of advertising bands in the last issue. Each of the printed rooms that came out this year collected about $ 450 thousand advertising budgets.

Of course, I will have to leave the project if "ONEXIM" will establish in his decision on the removal of me from the post of chief project editor. But whatever the reasons for my resignation, I do not think they are related to the current commercial side Project and its income.

Actually, the decision itself about the need for my care in the fourth quarter, at the time when the media are traditionally collecting the greatest number advertising budgets and enclose advertising contracts on next year, causes great damage to the commercial part of the project. I think it is also obvious to Onexim's leaders, like me.

The project owners are definitely there are reasons that make them take this decision. Apparently, these reasons at the moment in their weight exceed the direct commercial interests of the project: its success in the fourth quarter and stability in the first half of 2012.

IN this moment I do not know and can not voice these reasons, but I will conduct negotiations with the leaders of the group and I can report the final decision on Monday. I think we will spend a press conference on which they will answer all the questions in detail and finally. "

Sergey Lavrukhin (Executive Director "ONEXIM") confirmed that "Snob" in the second half of 2011, it was possible to enter the "break-even point". He also noted that, as I wrote Yakovlev, sales of advertising in the journal "Snob" in 2011 compared to 2010 increased by 69%, and in general, by the project - by 40%. According to Lavrukhina, Yakovlev leaves the project because "the directions of the development of the media group, scheduled by the" ONEXIM "group, were not supported by them."

• For three years of the work of publication in the network there were many articles on various kinds of absurd, which arose due to the fact that the "Snob" format changed all the time, in the editorial great amount People who did not solve anything, and the materials often corrected Yakovlev himself. Recall only two this kind of article: the correspondence of Leonid Bershid with the "editor of Lena" and the memories of Elena Kostyleva.

Over time, salaries in the "snob" were less, but even in October 2011, they were much higher than on average on the market.

"Now they are [fees] below, although, for example, the fee for a big essay is about the same," said Vladimir Yakovlev in an interview with Forbes after it became known about his care from the magazine.

He paid journalists more market In all its projects, starting with the "merchant".

Thus, in the conditions of the end of the 2000s, the "snob" performed an important charitable function, feeding several dozen or even hundreds of journalists, which without the project would have to make money differently. In this sense, whatever the future has expected a project after the care of Yakovleva, many will commemorate the "snob" of a good word.

Difficulties in social network

From the very beginning, the "snob" outlined a rather narrow audience - magazine and social network Delivered, on the one hand, for intellectuals, and on the other hand - for successful businessmen. The influx of intellectuals was provided at the expense of the work of Liazons and the interest of "global Russians", the influx of businessmen - due to the reputation of the "prestigious" project.

The cost of participation in the "Snob" is estimated at $ 350 per year: for this amount anyone (by default: provided) a person can become a member of the club, receive magazine numbers, as well as enjoy the privileges of the publication. For example, to participate in the exhibitions and discussions closed to the general public, and visiting closed clubs "Snob" (the first one of them only opens in Moscow) and receive discounts in various kinds of "steep" stores.

However, it turned out quickly that for the minimum payback of the project of money advertisers and businessmen who were ready to pay $ 350 per year, lacking. "Snob" was needed not only "Snobskaya", but also a completely ordinary audience, which would have followed the statements of celebrities on the social network, would create traffic and ensure the cyting of the publication.

As a result of Snob, I decided to launch the advertising announcements of my project on other social networks, for example, on Facebook. Attraction to the closed network of visitors open led to the fact that the audience of Snoba became not quite the one for which advertisers were calculated, originally focused on the rich and intellectuals.

Create an "exclusive" social network from "Snob" if it turned out, then only partly. Quite quickly it turned out that the level of discussion among intellectuals and successful businessmen (Mikhail Prokhorov called the target audience of the project "Professional and Intellectual Elite") often leaves much better. At least several discussions about homosexuality and pedophilia can be given as an example, as a result of which the "snob" had to "ban" members of the club. Particularly famous for "power methods of moderation of discussion" Masha Hessen. She together with other key for "snob" journalists left the project in October 2011.

Several thousand paid subscribers

ONEXIM "Sergey Lavrukhin commented on the subscription cost:

• Do not think that 350 dollars for the opportunity to become a subscriber "Snob" is expensive?

• For $ 350, a person gets access to the site, ten numbers of the magazine of the magazine per year, a discount program and the ability to attend events that organize "snob" for their members. That is, a member of the club receives a variety of services.

When management changes, the most incorrect thing can be done is to destroy everything. You need to at least understand why it was done so, and, perhaps, the existing position of things does not need to be changed at all. The worst thing is to change the concept of the project. Then paid, then for free, then one program, then the other. The audience is confused, and it is important to her.

• Previously, the price was another "Snob", and a lot of programs. Today the price is three times higher. Isn't that confusion?

• I think this is due to the fact that it was first not a product that could be immediately offered for the money. There was a product for 100 dollars, then added additional services, and the price did not change. I am not ready to talk now how correct and wrong marketing solutions were adopted. Today, incorrectly rush again and return to a 100-dollar subscription. If you are now, say, 3000 people who voted money, make sense of these 3000 to save.

• And how many subscribers have the Internet version "Snob" now?

• Many, a few thousand.

Magazine distribution strategy outside of Russia

A distinctive feature of "Snob" was the fact that the project was focused on a Russian-speaking audience living not only in Russia, but also around the world. Life in Paris, New York, London and other major cities in the magazine are devoted to whole tabs. In addition, the "snob" began to publish in London and New York - according to Yakovleva, the circulation of foreign publications in 2011 amounts to 20 thousand copies.

"Global Russian" is one of the most successful ideas of Yakovlev implemented in the "snob". In any case, one of the most acute discussions between Russian-speaking people on the eternal theme "Leave or remain" was deployed precisely on the "snob". In addition, the project really managed to achieve fame outside of Russia - it is enough to gain the Global Russian Snob in Google to see dozens of American and British newspaper articles. True, they are mainly devoted to what the pancakes were filed on a particular party sponsored by the "snob" and who from celebrities visited this party.

And yet the phrase "Global Russian" is most likely to enter the language. After all, before the "snob", attempts to unite Russian-speaking people who scattered in Europe and America, more than the fourth wave of emigration, were not taken. At the Snob sites, they, in turn, were able to communicate with people close to themselves, for some reasons still living in Russia.

December 20, 2011 Executive Director of the ONEXIM Group Sergey Lavrukhin:

• Are there plans to publish "snob" in English?

• Release magazine in English, you start competing with Newyorker, with American GQ. At the same time, they in this market have long and a new project not so easy to come there with their brand, reach the local English-speaking audience. Abroad lives a sufficient number of Russian-speaking people (according to some estimates 30 million), this is an interesting market. People have the need to receive and read the Russian-speaking edition.

Turnover of 250 million rubles per year

In a letter, Vladimir Yakovleva, dated October 2011, it is said that for the year income from the printed advertising "Snob" increased by 69%, and the whole project is by 40%. Nevertheless, he also led another digit:

Sergey Lavrukhin (Executive Director "ONEXIM") confirmed that "Snob" in the second half of 2011, it was possible to enter the "break-even point". He also noted that, as I wrote Yakovlev, sales of advertising in the journal "Snob" in 2011 compared to 2010 increased by 69%, and in general, by the project - by 40%.

2010: Revenue 250 million rubles

Liazons, according to the journalist and participant, "Snob" Boris Akimov, "issued" several dozen celebrities with which those were to constantly be in touch. If one or another discussion was tied on the site, Liazones had to call "their" celebrities and take comments, and then draw up these comments on the site. Thus, the participants of the "Snob" club themselves may not lead any blogs on the project itself - instead they did liazones. As a result, rather strange records or comments on the face of certain celebrities sometimes appeared on the site, which sometimes could not even guess that their words are written.

Liazones, by definition of the same Akimov, were to gradually become friends of their celebrities and, thus, to extract information in an informal setting no longer as journalists, but as a kind of insiders.

For three years of the work of Liazov, this word in Russia really did not fit in Russia, and no other edition was not interested in such practices. So if we assume that the social network on the "snob" will be closed, then liazons, apparently, soon the friendship of a journalist with a celebrity looks too strange, the words of which are the source of earnings for him.

2008: MediaGroup Prokhorov launches the magazine "Snob"

The "Snob" magazine was launched in October 2008 and became the first project of the media group "Live! "Mikhail Prokhorov.

In 2008, "Snob" was assumed to be done, in addition to the journal, and their television that would broadcast the best broadcasts leading TV channels of the world and added their content to them. "In Europe, there are so-called" restaurants without a menu ", where the cook is inventing the original set every day. The visitor coming there is confident that all the proposed dishes will be equally high Quality. It's about the same here, "explained the concept of television from" Snob "another of the founders of Kommersant Andrei Shmarov. In 2008-2009," Snob "did not come together with the TV channel (spending were so decent).