The country of manufacture:Japan

"Lexus" (Lexus) - Japanese car company specializing in the release of passenger cars. It is a division of Toyota Motors Corporation headquarters located in Tomata.

The company specializes in the production of high-quality cars, mainly for the US market. Lexus cars are associated equally style, comfort and quality. Due to the high-quality operation of the engine and transmission and the improved suspension mechanism, the LEXUS model is distinguished by excellent handling and smooth running.

In July 1985, the first Lexus LS 400 went off "from the stapel". In May 1986, he passed the thorough test drives in Germany and only in January 1989 was presented on car dealers in Detroit and in Los Angeles. Since September 1989, sales of this car began in the United States.

Externally "Lexus LS400" - the very first Lexus - did not have anything to do with Japanese cars. He was immediately done, focusing on the Americans. It brought it to the idea that someone from the famous Italian cargrovers designers was attached to the body. And over time, this has found its confirmation - later Lexus GS300 with a streamlined corps created Georgetto Judjaro. One of the most prestigious models of the company is a sports sedan GS 300 3T sedan with a forced engine developed by the Cologne compartment of the Motosport company Toyota.

In February 1990, the American press called the luxurious LEXUS LS 400 sedan, characterized by power and at the same time efficiency due to successful aerodynamics, the best car imported in the USA.

In May 1991, a second Lexus went to the series with an SC 400 index (coupe), an export version of Toyota Soarer for the North American market. After restyling 1998, external differences with Toyota Soarer almost disappeared.

The Lexus ES 300 five-send sedan was first shown in the summer of 1991, the special performance of Toyota Camry for the American market.

In January 1993, Lexus GS 300 premiere was held.

In the Lexus car family, there is also your chic all-wheel drive Jeep Lexus LX 450, connecting the style of a luxury representative car with the advantages of the Toyota Land Cruiser HDJ SUV 80. Model LX 470, a large representative all-wheel drive SUV, the luxury version of Toyota Land Cruiser 100, in 1998 replaced Lexus LX 450.

In the fall of 1998, the first show of the IS model of the Japanese company Toyota Motor took place. In the spring of 1999, the first Lexus - IS 200 compact model appeared on the European and American markets.

In 2000, a rather extensive model range of Lexus was supplemented by two novelties: IS300 and LS430. The remaining models have undergone minor changes. The Lexus GS, LS and LX appeared and became the standard BRAKE Assist Safety System (BASS) system, more accurately and evenly distribute brake force on wheels depending on the state of brakes and braking conditions.

The updated version of its SUV 300 was introduced by Lexus at the end of the recently North American Auto Show in Detroit. The updated model was named Lexus Rx 330, and has large sizes both in length and sewn of the body. Now the appearance of this SUV has become more dynamic and modern. The updated RX 330 is equipped with a 3.3-liter V6 engine, with a capacity of 230 hp

Looks luxurious cars. Initially, they were intended for sale in the United States. However, currently shipped to many countries of the world. Headquarters is located in Japan in Nagoya.

Name history

Users of these prestigious cars assure that the word of any meaning does not have, but is simply the designation of the luxurious car. However, the creators argue that the name is associated with the name Alexis. It was considered as an option for the name of the new line of cars from Toyota. The prototype was the hero of the famous series "Dynasty" Alexis Carrington. But all this name has not passed, it was a little converted, becoming "Lexus" (Lexus).

Definition of goals, research of alleged sales markets

In 1983, Toyota's leadership put a goal - the creation of the best car in the world in the category of representation class. During this period there were demand for premium cars, especially in the United States of America. By the time the territory of this state "Toyota" was already known as a corporation producing reliable and high-quality cars. But the niche of the representative class car was not covered, and there was decided to start developing machines in this category.

Before the start of production, Toyota organized a large-scale research study of a potential market, which was accompanied by a thorough design of future machines. To this end, premises were rented in California to establish preferences of potential buyers in place.

In 1989, the work on the creation of the car was completed. According to the corporation, almost 60 designers were involved in the development, about 1,400 engineers' specialists in various fields of automotive industry, more than 2,500 mechanics. About 450 car prototypes were released. And in total, the project has invested more than 1 billion dollars.

Start of production

However, the result of this work was impressive. The market was unique for those times "Lexus" LS 400, characterized by a unique design, an advanced engine in V 8, four liter volume. The Japanese plant in Tahara is a place where the "Lexus" number one is assembled.

The debut took place in early 1989, at the dealership in Detroit. After 9 months, in September, its sales began through the created trading network in the United States. At the same time, the process of starting sales itself was furnished with massive advertising campaigns in the media.

The first "Lexus" received good reviews for the equipment, advanced aerodynamics, efficiency. Good reviews were awarded a gasoline engine. The prices of the car constituted about 38,000 US dollars, which was considered a well-founded amount. Characteristic characteristics are highly marked. However, critics noted the stiffness of the suspension. She did not allow to fully enjoy a comfortable car environment.

For the first, 1989, on the territory of the United States implemented 16,392 units "Lexus" LS 400 and sedan ES 250, another model of the company. In 1990, sales increased even more, 63,594 cars of these two models were sold. In the same year, small batches of premium cars in Australia, Great Britain, Canada and Switzerland were delivered.

Expansion of production

In the spring of 1991, the "Lexus" market has released a sports compartment SC 400, with the same engine that Ls 400. He had impressive characteristics at that time, in 6.9 seconds he was able to accelerate to 1,000 km / h. After some time, sales of the sedan ES 300 of the new generation from the predecessor ES 250 began. This car has become the most-selling car of this brand.

In the next, 1992, the model "Lexus" SC 400, ES 300 are awarded many honorary awards for automotive world exhibitions. The company in terms of sales in the United States overtook BMW and Mercedes Corporation. In September of the same year, an improved LS 400 released to the market, which included almost 50 modifications.

In January 1993, the automotive designer Georgetto Djjaro, the hired "Lexus" for the development of innovative and advanced cars, issued a new model - GS300. A year later, she became a very visible novelty in Europe on her platform was on the basis of "Toyota" S.

The first SUV from Lexus - LS 450 was developed in 1996. Immediately after it was released by the third generation of the GS 300 car. In 1998, Lexus produces a premium crossover - RX 300, as well as new generation machines - GS 300 and GS 400.

The serial version of the RX300 was completed with a three-liter V 6 engine, as well as an improved 4-speed automatic transmission. The place where the plant in Tahore remains collecting "Lexus". Due to the fact that in this car, the possibilities of the SUV, sedan and station wagon were successfully selected, it became the very popular and most-selling premium crossover in the American market. In the next, 1999, Lexus sold its millionth car in the USA.

In the same period, the company's penetration begins to South America, sales will start in Brazil.

Reorganization

Since the beginning of the XXI century, the company annually supplied its new items to the market. This is a new IS line - the continuation of innovation in the class of sports sedans. At the same time, the first SC 430 convertible, as well as new third-generation machines from class LS 430.

Approximately at this time "Lexus" put on the flow of the GX 470 SUV, as well as the new generation of RX 330. 2004 marked the fact that the company noted it with a two millionth car sold, as well as the launch of the first hybrid SUV 400H RX.

In 2005, Lexus was organizationally divided with the progenitor - Toyota. He got a production center, a plant where Lexus is collected, design bureaus, designers divisions. At the same time, the company entered the domestic market in Japan, and also significantly expanded its sales in global world markets, including China.

The 2008 economic crisis slowly slowed down sales. However, in 2009, still launched into the production of YS 250 H, intended for North America Japan Hybrid. An off-road hybrid 450 H Rx was released.

Since 2010, the company has reached the market, including Russian with a compact hybrid hatchback CT 200 H.

At first, the 2012 Lexus began the implementation of the fourth generation GS 350, new lineacks of options 450h. In the same year, the company begins the release of the sixth generation of ES series.

Where are they collecting "Lexus"?

All cars The company develops and manufactures on one of the most advanced road enterprises in the world, at the Tahara factory. On the quality of the assembly in this place, the fact that all employees at the entrance are subjected to a mandatory air soul to remove dust.

From the beginning of the two thousand years, Lexus began to collect cars and other Japanese factories. The North American market is mainly replenished by brand machines on their own assembly factory. Canada, the city of Cambridge - a place where they collect "Lexus".

In the Russian Federation "Lexus" enterprises for the assembly of their cars do not have and does not plan to open them. This is due to the fact that the company's management avoids unnecessary risk to their reputation. Almost all the cars of this representative brand in the Russian Federation will be brought from Japan - the countries where Lexus is collected for Russia. Those who were produced in the North American factories are extremely rare.

Popular in our country, the NX model was developed exclusively for motorists in Russia and the United States. Where they collect "Lexus" NX - in Japan. In the Miyat Prefecture, at the automotive factory in the city of Kyushu.

Lexus NX - crossover, compact, for the first time shown in 2014 in Beijing, in three modifications. Because of its foundation, the platform "Toyota" RAV4 is taken. For sale from autumn 2014. At the factory, where the "Lexus" NX is assembled, production and other models are RX, CT 200h.

The history of the car "Lexus" originates since 1983 in a country where people appreciate comfort - in Japan. At that time, brands such as BMW, Mercedes-Benz, Jaguar were in demand. The Japanese manufacturer "Toyota" was not at all frightened the appearance of these brands of cars. On the contrary, I decided to get up on the competitive path. Those who managed to develop world-famous cars "Toyota", also worked on the creation of Lexus. At that time, about 1450 workers were listed in the team, among them there were progressive engineers and talented designers. The development and manufacture of the car occupied more than five years. The developers managed to draw up major competition to their rivals in 1988 due to the emergence of a chic, luxurious and prestigious LEXUS LS400 car. Moreover, he attracted the attention of society not only by its appearance, but also the ideal characteristics of the motor. Since the appearance, he managed to conquer the hearts of many lovers of elite cars.

"Lexus" in America

However, not only Japan was a LEXUS country. After the rapid increase in demand for cars of this brand in the United States, a plant was built on which the production of "Lexus" was also built. True, it differs many of the Japanese version. Lexus production in Japan was aimed at preserving ergonomics and at minimum costs, and in the US, the main emphasis was made to power, sizes and comfort.

The first successful car

Manufacturer Country Lexus LS400 - Japan. He was the absolute opposite of Japanese cars. Designers created it on the basis of American production. They believed in a bright future that one day the brand would conquer not only Europe and the country adjacent to it, but also all the world markets.

The development of Lexus LS400 was the most bold step in the history of the Japanese automotive industry after the release of the Toyota brand. He was recognized in 1990 as the most sold and the best car brought to America. The Lexus SC400 is installed an eight-cylinder engine, which includes 32 valves. Its volume is 4 liters, and the power of 294 horsepower. It also installed a five-speed gearbox.

Further development

The next course of the manufacturer was the Lexus GS-300 - its beautiful streamlined body and stylish design immediately attracted a lot of interested buyers. American themes in the production of powerful cars pushed Toyota to develop a GS 300 3T sports sedan with a forced motor from Motosport.

Lexus GS-300 Manufacturers Countries - Japan, USA. It was presented for America in 1991, together with Toyota Camry, and the premiere for the whole world took place in 1993. It was a sedan type car, the engine of which has a capacity of 221 liters. from. With a volume of 3 liters, which corresponded to the American standard. Further, the LEXUS LX 450 all-wheel drive SUV followed him, which was reached in 1996 to the American market. Its production was based on the models of Toyota Land Cruiser 200. Both models were similar and did not differ much.

Also in 1991, the Lexus SC 400 car was presented, which borrowed the design from the export version of Toyota Soarer. And in 1998, the first show of the car from Toyota Motor, which included the view of the IS model. So appeared in 1999 the first improved and modified Lexus - IS 200, which was widely supplied to European and American markets.

New generation

Then, in 2000, this series was replenished with other novelties: LS430, IS300. They replaced the outdated SC 300 and 400 coupe. In 2001, the first Lexus SC430 convertible at the showroom in Geneva was introduced. It is distinguished by a beautiful, sports, unsurpassed design that attracts everyone who met him on the path of pedestrians and motorists. It is distinguished by a wide and low shape. Gives the driver a perfect feeling of comfort in motion. The car looks gorgeous both with open and closed roof view.

Lexus SC430 has a rear-wheel drive and is equipped with an eight-cylinder V-shaped engine with a volume of 4.3 liters, which develops power up to 282 liters. with., and a five-speed automatic adaptive gearbox. Before the "hundred" car accelerates only 6.4 seconds.

Perfect car

The next car, which is popular and to this day - Lexus RX 300. This brand new SUV was presented in 2001 in the North American Motor Show in the city of Detroit. The car has impressive dimensions. After successful release, manufacturers decided to update it and dubbed the updated version of the release of Lexus RX 330. The changes were to increase the length and width of the car, as well as in the equipment of the model 3.3 liter V-shaped six-cylinder engine with a capacity of 230 horsepower.

Later, in 2009, a model of the car brand LEXUS RX 350 appeared. This SUV has a capacity of 271 horsepower with a volume of 3.7 liters, as well as 188 liters. from. With 2.4 liters. Soon this model was transformed into RX 450 H by adding it a sporty look and equipped with an engine with a capacity of 300 liters. from. Fans of crossovers were impressed with his creative design and powerful engine, no six-speed gearbox remains without attention.

Types of models

The country-producer of this prestigious brand released four generations of the car. They include the following range of models:

• compact - IS HS;
• medium size - GS;
• crossovers - LX, SUV, LX:
• coupe - LFA, SC

In 2018, the LEXUS manufacturer was presented with a new generation class of the sedan class - Lexus ES 2019, Lexus UX -2018 crossover, Lexus LF-1 Limitless Concept. Japan is the country of manufacturer Lexus. His headquarters apartment is located in Toyota.

Lexus.- Japanese automotive company, which is one of the industry leaders. Lexus Division (more often than Lexus) is the official division of Toyota Motors Corporation. The company specializes in the release of premium cars. The main market for products - USA.

Lexus History: Birth Legend

The history of the LEXUS brand takes his beginning in 1983. At that time, the head of the Toyota Corporation was the legendary Eizi Toyoda. He became the main initiator of the meeting of the Board of Directors, at which the issue of creating a competitive representative class model was discussed. The beginning of the 80s was marked by the fact that the world market was observed a slow, but stable increase in demand for auto-class auto-class, and Toyoda decided to use it to expand the concern. As a result of the meeting, it was decided and creating a new brand.

It is worth noting that the idea of \u200b\u200bEyji Toyoda made a Japanese company one of the leaders of the automotive industry. Undoubtedly, this is the most important achievement of the legendary TMC leader.

The Japanese began to think over all aspects of the future division to the trifles. One of the first was the question of the name of the brand. Initially, the heads of the corporation planned to sell new cars under the name "Toyota". But marketing studies have shown that most Americans have the name "Toyota" associated with budget pickups, and not with passenger cars, therefore it was decided to choose a new name - Lexus..

In 1986, the advertising agency Saatchi & Saatchi, which was engaged in promoting a new premium brand, examined more than 200 titles and chose the one we know today. Therefore, probably, it is more correct to start the countdown of Lexus stories from 1986.

There are two versions of the origin of the name Lexus:

1. It appeared as a result of the connection of the words "Luxury" and "Elegance", which are literally translated as "luxury" and "elegance".
2. The second theory says that this is an acronym phrase "Luxury Exports to U.S.".

The history of the LEXUS brand is described in one of the books of the famous historically of the Japanese concern Jeffrey Lakeer.

History of LEXUS models

Below is the basic information about LEXUS car models.

Lexus Ct.

- The hybrid CD of the Japanese company, which is one of the youngest models of Lexus, as it was represented by the public in 2010. The main sales market is European countries. In 2013, the model survived a large restyling, as a result of which he received new electronics and an upgraded suspension. The release continues in 2019.

Lexus HS.

- Medium-sized hybrid of the Japanese concern. The official presentation took place in 2009. Auto Lexus HS is very popular in the Japanese market, but in the United States is not very great demand. According to experts, this is due to the imperfection of software because of which in 2010 about 18 thousand units of cars were revoked. The release continues in 2019.

Lexus GS.

- The first in the history of the brand Lexus hybrid sedan of the business class. The car is sold in Europe since 2006. Access time from zero to hundreds - 5.9 seconds. Fuel consumption in mixed mode - 7.9 liters. The use of innovative developments in the field of environmental friendliness allowed Japanese developers to achieve the smallest at that time in the class of level of excretion of CO 2.

Lexus Is.

- Business-class sports car, the production of which started in 1998. Initially, the car was published called Toyota Altezza, but after the release in 1999 it began to advertise it to the European market as Lexus IS. The release continues in 2019.

Lexus RC.

- Compact coupe, the release of which began in 2014. In parallel, the Japanese produce a sports version of RC F. This Lexus model demonstrates high sales performance and is considered one of the strongest in its segment.

Lexus es

- Business class car, the mass production of which started back in 1989. The history of Lexus ES has 7 generations and rich, both successes and drops. For example, in 2009, Toyota's concern recalled from the market part of the series of series due to a carpet defect, which could become a potential cause of an accident. The release continues in 2019.

Lexus Ls.

- A full-size executive class sedan, another "older" by the Japanese company. Released since 1989. Until 2008, he was published in the list of the most sold cars in the United States, but the global financial crisis reduced the level of sales by 42%. The release of Lexus LS continues in 2019.

Lexus LX.

- Full-size SUV, the basis of the design of which lay the Toyota Land Cruiser 200 base. The car began to go from the conveyor in 1996. This Lexus model is considered one of the safest in the J-segment. In 2015, the car survived a deep restyling, as a result of which he received a new interior and improved roof layout.

Lexus GX.

- Medium-sized premium SUV, which is an important part of the history of LEXUS models. The design of the car is based on the Toyota Land Cruiser Prado platform. The first generation of the car was presented in 2002. The release of Lexus GX continues in 2019.

Lexus NX.

- Compact premium crossover, whose sales started in the fall of 2014. This Lexus model is considered one of the most powerful in the class and boasts a high level of security. For high-speed lovers, a package F Sport is offered, which includes more streamlined body elements and upgraded shock absorbers.

Lexus RX.

- Medium-sized premium crossover, which started the mass production in 1998. In 2015, the third generation model was presented. Since 2010, only more than 800 thousand Lexus RX cars were implemented on the American market.

Lexus UX.

- front-wheel drive Class K1 crossover. The first generation car was first shown to motorists in the spring of 2018. Lexus UX is the youngest Lexus model. The main task of the car is to impose a worthy competition in the European market BMW X1 and AUDI Q3.

Lexus models: with optimism in the future

History of brand Lexus. It continues and continues very successfully, which cannot but please the loyal fans of the Japanese company. The Lexus division has long been a serious player in the global market, although in initially few people believed in this project, and most experts claimed that the new product is unlikely to be in demand outside of Japan.

W. lexus companies Everyone is still ahead and confirm these numerous awards, first places in automotive ratings and positive reviews of motorists. Lexus models combine a high level of comfort, recognizable style and unsurpassed Japanese quality. If you add more customer service here, then we will get the perfect recipe for success. Lexus is a sponsor of many sports, as well as environmental projects and all this activity only strengthens its position in the global market.

The premium class car segment is similar to the Elite Club, which only selected. In order to become his member need an appropriate pedigree, however, Lexus managed to enter this club without any titles and regalia.

In 1983, Toyota's leadership, headed by the Chairman of the Board of Directors of the Toyoda, decided to create a new brand, which was planned to produce Premium class cars for the US market, designed to compile Cadillac, BMW, Jaguar, Lincoln and Mercedes Benz (Audi is not included in the number of "premium" brands). The beginning of this project laid the development of the brand itself. The task was not easy because the work had to be done from the "clean sheet".

The marketers needed to come up with such a word that would be associated with wealth and luxury, it was easily remembered, and at the same time was harder. Of all the proposed options, the Toyota Board of Directors approved the "synthetic" name Lexus, which did not mean anything, but was consonant with the word "suite."

The new brand was presented in 1988 on a car show in Los Angeles, and in 1989, the world premiere of the first models of Lexus - LS 400 and ES 250 (letters in the names of these machines meant Luxury Sedan and Executive Sedan were held at the Detroit Motor Show. The digits are the operating volume of the engine: 400 - 4.0 liters, 250 - 2.5 liters). Thanks to the excellent consumer qualities, the wealth of equipment, the highest reliability and attractive price, Lexus cars quickly won success in the US and Canada markets, going to conquer the rest of the world. An example of Toyota turned out to be infected - other Japanese automakers followed him soon. So in 1989, Nissan has a brand Infiniti, and Honda - Acura.

1989 Lexus ES 250

1989 Lexus LS 400

Taking a niche of "premium" sedans, Lexus decided to move on and expand the model range. So in 1991, a SC Convertible Convertible Cup with a rigid folding roof was released. To promote this model, the Japanese used not only familiar advertising resources: In 2003, the Terminator-3 block was released on the screens, where Lexus SC (already second generation) "played" one of the roles. The costs paid off with Torizitsa: after the film passed in a film distribution, sales of the coupe-convertible tangible grown. Inspired by success, the Japanese premium brand continued to cooperate with the American cinema, "pronounced" in various films not only serial models, but also concepts - in particular Lexus 2054, which left the chase Tom Cruise in a fantastic action "Special Opinion".

2001 Lexus SC 430

Lexus 2054.

Following the release of the coupe, the guys from Lexus decided to take up the Class SUV cars rapidly laid popularity in America. It did not have to reinvent the bike - the first sports-utilitarian "Lexus", which came to the market in 1996 under the LX index, became a slightly modified SUV Toyota Land Cruiser 80 (with a 4.5-liter gasoline engine rich in the interior trim and an extensive list of options). And in just one year later, Lexus debuted in the crossovers niche with the RX 300 model built on the Toyota Camry chassis. And on this, the Japanese did not calm down: in 1998, a more modern and powerful LX 450 came to replace the LX 450, created on the basis of Toyota Land Cruiser 100. And four years later, a large LX company compiled a smaller SUV - GX, which had a more modification in Toyota Land Cruiser Prado face. By the way, it is the SUV-models that allowed Lexus to succeed in the Russian market.

1996 Lexus LX 450

1997 Lexus RX 300

1998 Lexus LX 470

2002 Lexus GX 470

Today, LEXUS brand is present in all the most important segments of the premium class, and in the future the line of the models will expand. So in the priority plans of the company, the production of a compact crossover is, which will rise to the step below Lexus RX. The prototype of such a car was first shown in September 2013 at the Frankfurt Motor Show, and to the showrooms of the dealers, he will not get earlier than in a couple of years.