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How to properly open a car rental business. Ready-made business plan for car rental

Attention! The free business plan offered for download below is an example. The business plan that best suits your business conditions needs to be created with the help of specialists.

Car rental is the way to great success!

This story is told by a successful entrepreneur Nikolai Begun, who lives in the Moscow region and owns a small car rental business. Nikolai rented an office building and bought out the site where he built garages for cars. Its staff consists of five drivers, one accountant and two mechanics.

How did the idea of \u200b\u200bstarting a business come about?

Cars are my weakness. As soon as I turned 18 and got my license, my parents gave me my first car, an old Moskvich.

But since he was old and demanded frequent repairs, sometimes I had to travel by public transport. Then the idea of \u200b\u200bcreating a car rental business was born in my head.

Having collected some capital over the years, I decided to open my own business. Before that, I already had a small auto parts store. Therefore, having a certain amount of money, I decided to make my old dream come true and open own business car rental.

We create a business plan correctly and inexpensively

I had no problems with renting an office and purchasing a car site. But having some experience in doing business, I realized that I needed some kind of algorithm of actions that would help me compare income and expenses and get a good profit. This algorithm should be a valid business plan.

But after the acquisition land plot for garages, I didn't have sufficient funds to buy a real business plan.

Therefore, to implement my project, it was necessary to somehow get out, but nevertheless I understood that an algorithm of actions is simply necessary. Otherwise, I could go broke without even starting to make a profit.

The business plan helps to take into account all the points, helps to see the shortcomings and without it it is impossible:

  • Determine exactly the initial amount required to start a business;
  • Calculate how much capital and what cars will be required;
  • Calculate the depreciation of the vehicle fleet;
  • Consider advertising costs;
  • Find the required personnel.

And there are many more points that a car rental business plan contains. Therefore, without him, the entrepreneur feels like a helpless child.

So my goal was to find a working business plan that was right for my business environment.

Ways to solve the problem

First of all, I found out how much it costs to buy a valid car rental business plan in RBC. Its cost turned out to be quite impressive and amounted to 50 thousand rubles.

The next idea was to download the business plan from a free site, which I did. But I could not find the one that I really needed. Yes, there were various calculations, but they were either too outdated, or were not at all working.

Desperate to acquire the necessary algorithm for my actions, I shared the problem with my acquaintance, who already had her own business and received decent income.

She advised me to buy an inexpensive business plan template and redesign it to fit my conditions. I did just that, I just took and bought a ready-made business plan template for ridiculous money (550 rubles).

Next, I figured out all the numbers that tend to change. This is the rent, and the exchange rate, and fuel. Having written out all the changing numbers, I again turned to the same friend and with her help we adjusted the purchased business plan template to my project.

So, thanks to the purchased business plan template for almost a nominal fee, I started my super profitable business, which brings me real income.

The car rental business is a rather profitable and simple direction that does not require impressive financial investments. If in the recent past such services were not in demand, now the rental business is developing at a rapid pace.

How to start your own car rental business?

First, you can start a franchise business by becoming a representative of a well-known Western company. Secondly, small car rental companies often operate when dealerships... You can also organize a separate, independent company. Before choosing one or another form of doing business, you should assess its competitiveness. Registration of an enterprise does not present any particular difficulties, since renting a car does not require obtaining special licenses.

The initial stages are the same for any type of business. This is the search for a suitable office space, recruitment, purchase of office equipment and software. There are also some features in the rental business that should be studied in advance. Firstly, it is not easy to find specialists in the field of car rental. This line of business has begun to develop recently, there are few professionals in this area. With an increase in the number of companies providing such services, your firm may not be able to withstand fierce competition.

The target audience

They rent cars, both physical and legal entities... Private individuals are businessmen and top managers. Increasingly, foreign dealerships turn to car rental firms. This is due to the need for cars in the absence of their own vehicle fleet. Moreover, many companies consider maintaining their own vehicle fleet unprofitable.

What are the best cars to rent?

The number of cars that the rental company will have at its disposal depends on the scale of the activity. Representative offices of large Western firms can have up to 200 cars at their disposal, there are also small firms with no more than 10 cars. The demand is constantly growing, along with it the number of organizations specializing in car rental is increasing. Therefore, it is impossible to accurately calculate the required number of machines.

Any client prefers companies that provide big choice cars. Assortment provided for rent vehicle determined by the financial capabilities of the founder of the company and his desire to expand the range of services provided. Ideally, the car fleet of a rental company should contain cars of all classes - from economy to executive.

The greatest demand is for cars of the middle and economy class. Customers rent a car in view of the urgent need for vehicles, so there is no point in spending a lot of money on executive class car rental. A person can rent a car of a certain brand, which will help him evaluate its main characteristics.

How much money do you need to start?

On average, renting an inexpensive car (a new domestic car or a 10-year-old foreign car) costs 10-12 dollars per day, or 300-360 per month. The general costs of maintaining a car and setting up a business include:

  • registration of individual entrepreneurs and obtaining documents;
  • insurance;
  • taxes;
  • purchase engine oil, technical fluids and consumables;
  • purchase of tires;
  • advertising;
  • other costs.

In practice, the sum of the above expenses does not exceed $ 70-100 / month. It turns out that the net profit of the owner of an economy class car, which is rented, is $ 200-290 / month. Elite vehicles are more expensive to rent, but they are not in such demand as domestic cars or inexpensive foreign cars, and their maintenance costs are much higher than a hundred dollars a month.

This issue should be considered especially carefully. Most of the funds are spent on vehicle maintenance.

The ideal option is to have their own service stations, but it is beneficial to have them only for large companies. As for the storage places for cars, in such a business, cars are purchased not for a long stay in the parking lot, but for rent.

However, it is still worth foreseeing several parking spaces; when choosing the territory where your company will be located, pay attention to the availability of convenient access roads. Better to sit near a large shopping center, train station or airport.

The lifespan of the machine depends on various factors. The most advantageous option is to use the car as long as you can move around on it. The service life can be reduced to 3 years, in this case the car is put up for sale. The longer your vehicles are operated, the lower the quality of services provided by your company becomes. With long-term operation of the car by different drivers, it quickly becomes unusable.

All cars must be insured under the AUTOCASCO program.

There will be fewer problems with an insured car in case of an accident or theft. The client can rent a car without a liability limit; in the event of an insured event, he will have to register it on time. When renting a car with a limit, part of the liability is transferred to the client. The cost of car rental will depend on this. Several other factors also affect the rental price. First, the class of the car and the cost of its insurance. In addition, renting a car as a business may involve the purchase of vehicles or the use of leasing services. Car rental services are not cheap, so the company owner should not deliberately overcharge.

How much can you earn by renting a car

The estimated profit for the organizer of the vehicle rental business depends on a number of factors:

  • the number of cars and their value;
  • for what purposes vehicles are rented;
  • average market cost of these services;
  • technical condition of cars.

Even such indicators as the level of economic development and the number of population in the city of residence of the organizer of the business affect the amount of profit received from the rental of cars.

What documents are needed to rent a car

To legally rent a car, you need to complete the IP documents with the Federal Tax Service. The procedure takes place as usual, after paying the state fee, writing an application and preparing photocopies of personal documents, you need to bring all this to the tax office, and after three days you can pick up the ready-made IP papers.

What is the OKVED for business

Note! The FTS will ask you to indicate the code of the selected field of activity. In this case, it is OKVED 71.10.

What documents are needed to rent a car

When renting a car, take care of the following documents:

  • vehicle registration certificate;
  • insurance policies (CASCO and OSAGO);
  • an agreement on the transfer of a car for rent (indicating all the nuances);
  • a notarized act on the technical condition of the machine;
  • document on the passage of MOT.

How to make your car rental business more profitable

Since the rental business has started to develop recently, many clients may not be aware that such services can be used. Therefore, do not forget about advertising. You can place your ad in fashion magazines. It is mandatory to create your own website and increase its traffic. Advertisements can be placed on radio or television. TV advertising is considered the most effective wayhowever, this type of advertising is considered the most expensive. It is not profitable for small firms to organize such a campaign.

A marathon where you will create passive live income from scratch and learn specific strategies for investing in apartments, houses, garages, cars and even profitable websites

To begin
  • How much does it cost to start a business
  • How much can you earn
  • Legal and regulatory framework
  • Business technologies

IN last years car rental is becoming fashionable in Russia. Moreover, the service is of interest to both car owners and potential tenants. Almost everyone now has a car. And some owners, being in the office all day, rent out their car. At the same time, in the capital on such services they earn up to 2,000 rubles a day.

But imperfect car rental legislation, as well as fear for their car, often prevent owners from starting a business, even if their car is idle for hours under the office window or in the garage.

However, car rental is a real and very profitable business, and if you approach its organization correctly, then earnings can be very impressive.

Where to begin. Step by step business plan

First of all, if you already have a car and want to rent it, you need to take care of the safety of the car. Experts advise, first of all, to insure your car and issue an extended hull insurance. If you have just decided to buy a car, consider which rental car is more profitable for you. After that, you can draw up a detailed business plan, without which business organization is impossible. You will need to decide on the form of ownership, decide whether to rent the car without a driver or use it as a taxi (in the latter case, you need to find good drivers). It is important to run a good advertising campaign as the car rental business is relatively new and only serious advertising can help to promote it. Moreover, large firms also rent out foreign cars in megalopolises. And their services are relatively inexpensive.

How much does it cost to start a business

You can start a car rental business with minimal investment. If you, for example, take out a loan without initial payments, then the costs can be less than 10,000 rubles. If you decide to buy a car right away, then you need to count on the amount of 500,000 rubles or more.

How much can you earn

The average earnings for renting a car can be from 500 thousand rubles per year. In order to understand what constitutes income, let's consider several cases.

Purchase of Hyundai Solaris

The 2-year-old Hyundai Solaris was purchased for 490,000 rubles. Taking into account additional costs, the initial investment amounted to 532,300 rubles, and the net profit that the car brought in 3 years was 1,480,000 rubles.

Case: 2 years old Hyundai solaris

Purchase of Nissan Tiana

The initial investment in the car amounted to 1,002,866 rubles, including additional costs, insurance and hull insurance. With a rental payment of 2,800 per day, the car brought net profit of 2,524,636 rubles in three years

Case: 2 years old Nissan tiana

Now let's look at examples where the initial investment is minimized.

Rent Renolt Logan

Monthly rent behind Renolt logan

- 31,000 rubles income per month amounted to 72,000 rubles, that is, one car can bring profit of 41,000 rubles per month.

Case: Rent Renolt Logan


Purchase on credit. 3 year old "Hyundai Solaris"

With a fairly high loan payment, 20,700 rubles a month, the profit for three years amounted to 1,278,000 rubles. Moreover, the initial costs slightly exceeded 7,000 rubles.

Case: 3 year old "Hyundai Solaris"

It must be remembered that the cheaper the car, the more you can earn on it. But at the same time, expensive car creates less headache.

Legal and regulatory framework

What is the OKVED code to indicate when registering a car rental business

To register a car rental business, you need to take into account two OKVED codes. OKVED code 71.11 includes rent and leasing passenger cars and lungs vehicles... It must be indicated if you will be renting a car without drivers. If you decide to hire drivers and work with them, then another OKVED code 49.32 - "Provision of taxi services" will do.

What documents are needed to open a car rental business

First of all, the business will need to be registered. If you have five or more cars, then such an organizational and legal form as LLC is suitable. But it is better to start with an individual entrepreneur, especially since at first 1-2 cars are enough for renting. It is also necessary to issue: insurance, CASCO and conclude a car rental agreement.

What taxation system to choose for registering a car rental business

For a car rental business, a simplified version is quite suitable. You only need to choose to pay 6% of profits, or 15% of income minus expenses.

Do I need a permit to register a car rental business

The existing legal framework for car rental in Russia is still imperfect. And in fact, you don't need any special permits to rent your car. Highly important point - good publicity. She should be given special attention when organizing a business.

Business technologies

there is several ways to organize your businessthat you can make good money on: hourly car rentals, hiring drivers, or renting a taxi company.

When renting a car by the hour, it is better to focus on clients with above average income. As a rule, they take the car to go out of town, when repairing their own vehicles, or to impress business partners.

It is very profitable to hire drivers. It is best to offer jobs to familiar taxi workers. If you have a good car and better terms, they will be happy to come to you. You can search for a chauffeur using ads on Avito or consider offers of special services. One car needs at least 2 drivers so that there is no downtime and the car is constantly profitable.

When you do not have the opportunity or time to do business yourself, you can find a company that will rent your car for a certain percentage. It is also not a problem to rent a car to a taxi company, where there is often not enough good cars... Of course, in this case, the income will be less, but you will be spared many problems.

To fully decide on a strategy for conducting an automotive business, we advise you register for the intensive from an investor who has made great strides in this niche.

The annual growth of car rental in Russia is 20% per year. The average turnover in this industry is about $ 2.5 million, and the annual turnover reaches $ 40 million, which is not enough in comparison with developed countries.

That is why there is a need to popularize car rental, which is still used by a rather narrow circle of consumers.

Competition

Car rental as a business with good incomes can develop only if all participants in the car rental market are taken into account, as well as find out the features of the services that are provided.

Companies in this area can be divided into the following main groups:

  • representatives of the world leaders of car rental, which have a fairly large-scale fleet of vehicles;
  • domestic companies with a fleet of at least 50 vehicles;
  • small firms with a small vehicle fleet (no more than 20 cars);
  • companies that offer rental of vintage cars and exclusive brands for organizing various celebrations, weddings, festivals.

What investments do you need to make?

The car rental business is quite expensive. Thus, an entrepreneur must have at least ten vehicles that could be rented out. A good option for people who do not have the opportunity to purchase vehicles for their own funds, take them on lease, paying at the first stage up to 30% of the total cost.

It should be noted that CASCO insurance for each car requires significant costs, as well as the rental of the premises where the cars will be located. Some funds will have to be invested in good advertising, which will help find potential customers, since the car rental business is quite new. So, some people can constantly drive rented cars, while others are only trying to save money for own carwithout even thinking to use a rental car.

Despite the large investments, the profitability of this business is very high - according to statistics, the payback period is only 1-2 years. It should be noted that this business (car rental) requires careful planning to develop effectively.

Defining your customer base

In order to optimally provide services in this area, you need to know who most often takes a car for rent. I must say that even renting a domestic car is quite expensive - $ 18-30 per day. This means that the clients of companies that specialize in car rental should be people with sufficient income. But, as a rule, they have their own car, sometimes not one.

Why do people still use such services? Most often, car rental clients are those who have their own car, but for a number of reasons it is not possible to use it. Unlike foreigners, our citizens are not yet accustomed to renting a car while in a foreign city, therefore, as a rule, clients are local residents and people living in remote areas. 20% of them are people who decided to rent a car for entertainment or travel purposes.

Another group of consumers is people who take a car for a short period (for example, for a day in order to appear at a business meeting in a new car). Also, don't forget about corporate clients.

Characteristics of vehicle fleets

If anyone is interested in car rental, a business plan in this area is a must. Before you start this type of making money, you should decide on the services that will be provided. So, there is a “cheap” segment, in which companies specializing in renting domestic cars operate. As a rule, "Zhiguli", which are characterized by an optimal ratio of quality and price, fall under exploitation.

It should be noted that domestic cars proposes limited quantity large companies, since it is impossible to enter a more expensive segment without money to purchase hundreds of cheap cars. In addition, it should be remembered that vintage car rental is also in low demand.

Most of the car rental companies operate in the "expensive" sector, offering medium, economy and business class cars. They work with foreign cars more often for two reasons - they are more reliable and you can take a large amount of money for their rent. Most often in the car parks of rental companies you can find Mitsubishi, Audi, Honda Accord, Volkswagen passat or Skoda Octavia.

Limousine rental

You should know that when making a business plan, limousine rental is the most expensive. As a rule, rent is calculated not in days, but in hours. Often such a car is taken for a short time and only for a certain event, for example, a wedding. For example, you can rent a Lincoln for $ 60 an hour. It should be noted that such cars are rented with a driver. Rental wedding car - this is most often a limousine or other expensive or unusual car.

If the clients are foreigners, then, as a rule, they want to use the services of drivers when renting "ordinary" cars. The usual extra charge for a chauffeur is about $ 60 per day. Moreover, it will work only 8 hours. To use its services for a longer time, you will have to pay extra. As a rule, car rental companies do not keep drivers in their state. They are hired to serve only specific orders, although some firms may have one chauffeur for 7-10 cars.

How to get good income?

Most professionals who understand the peculiarities of the rental market say that it is most profitable for a small or medium-sized company to keep no more than 30 cars in their fleet. Besides, it is better to rent out foreign cars. Experts say that when working with domestic cars you will have to take two cars for one rental position (one for rent, and the other for spare parts). That is why using foreign cars is safer and, of course, cheaper.

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