Not everyone has information on how to buy new car with discount. You can get a 5-10 percent reduction in the initial cost from any car dealer, which is already a decent cost. The budget savings will depend on the value of the vehicle. In addition, the seller has other options for reducing the price of a car, which should be discussed in more detail.

Types of discounts

Before you buy a new car at a discount, you should consider the options available in order to reduce the price downward.

1. By seasons. Over time, cars can only occupy free space in a car dealership. This makes it difficult to launch new models for sale, which, according to the seller, will be in great demand. Usually this time falls at the beginning of the year. To find seasonal discounts, you should pay attention to car prices in December, January or February. The offer is as follows: "Auto of the thirteenth year of production with a discount." It can go up to fifteen percent. At the same time, not everyone wants to buy for themselves a car already "experienced", the old year of production. Then it is worth considering others. possible options reducing the cost of the car in the cabin.
2. Memorable dates. It can be called a kind of marketing ploy, thanks to which the company reminds of itself potential buyers... In addition to discounts, there may be an offer to purchase a car in complete set, but at basic prices and so on. There may also be a proposal for completely free transport insurance.
3. Ordinary price cut. They can be found when a new model appears in the salon, which will cause greater demand among future car owners. This is done with the main goal - to free up free space and space.
4. Trade-In system. He took root in Russia when buying cars. You can even say that all brands offer it. The old car is replaced with a new one with a certain surcharge. The valuation of the car may be less than the market value, but as a result, the price for a new one will be significantly reduced. Before you buy a new car at a discount, you should calculate and see if there is a benefit.
5. Discount card. The linking of buyers to a specific salon is carried out by issuing discount cards. They can be issued in a specific name, or be unnamed. If the card is not available, such an owner should be found. On this occasion, the seller himself can suggest a little in order to increase the number of sales.
6. Dealer discount. At the end of the reporting period, the dealership must provide the dealer with a certain amount of money or return the car. All costs and expenses are compensated by the salon by increasing the cost of the car. Especially by the end of the year, you can bargain with him so that they give up part of their own profit to the buyer.
7. Auto with flaws. Do not immediately turn away from such transport, as this may be a minor dent or scratch received during transportation. In this case, the cost reduction will be greater than the elimination of the problem. You have to think very well when a demo model is offered. After all, a test drive is already included here, not quite a quiet ride with high revs.

Purchase

When thinking about how to buy a new car at a discount, you never need to rush. Initially, it is worth asking the price in various salons. You can even wait for seasonal discounts if the car is not in a hurry. You should also get as much information as possible regarding the availability of unnamed discount cards.

More information can be obtained by contacting the salon in the first half of the week and the day when sellers are in no hurry and do not submit reports. It is better to buy at the end of a quarter or month, when sales plans are burning at the salon. You can even stumble upon a good discount here.

It is definitely worth bargaining, as this can lead, albeit to a slight decrease in value, as well as a gift from the salon. This is usually a set of rubber or aluminum discs. Bids always exceed demand, and the buyer will always be right.

Before going to the salon, it is important to decide on your own which car you need and why, to answer many questions. For example, how much are you willing to overpay for a certain brand? What features do you need and which should you opt out?

The right attitude will allow you to avoid unmotivated purchases, which may be prompted by the manager in the salon. Decide for yourself how much you are ready to spend for this or that option, also define a list of things that are not needed (to refuse when the salon starts convincingly offering you to purchase them too).

You can see expert advice on when to buy a car in a car dealership and how to do it profitably.

How to buy a new car in a car dealership for cash?

Below are instructions for buying a vehicle in the showroom, we will tell you everything about choosing a car, a seller and, of course, the process of car registration. Guided by our instructions, the client will be able to buy a high-quality and proven car at the maximum affordable price.

Choosing a car and a seller

On the one hand, it is easy to choose a car, for sure, by the time of the trip to the salon, the buyer has already had a strong conviction that he needs this particular car. But let's first figure out the criteria for selecting a car.

The first is, of course, the appearance. Brutal jeep or compact city car? Whatever the style of the car, the buyer should like it. and meet its operational needs.

Speaking of needs, you should not buy yourself a "bus" on the assumption that one day you may have to lead a company if the client travels alone most of the time. Such an investment will hardly ever pay off.

Next, we choose a country and here it is very desirable not to be guided by general ideas, but to dig deeper. Let's give just a few examples - german cars are considered a symbol of reliability and durability, but in fact they are operated in the same way as everyone else.

"The French" are innovative and extremely cute, but how capricious... Are you afraid that one day the car will stall on the road, putting the driver in an awkward position? Then avoid the Chinese. It's clear with a car, now it's time to decide on a car dealership.

If you need a new car, there is only one option, but not all future owners of a new vehicle know the difference between official and unofficial car dealerships. The first are dealers well known to all of us. They work directly with manufacturers, offer an official warranty and some additional useful options. The second are the so-called gray salons and their main advantage lies in more interesting prices. We talked in detail about the nuances of buying a new car in the showroom, as well as how to choose a car shop.

Why are dealers good? If, for example, a client buys a foreign car, he can be sure that the car is fully adapted for operation in another country. The buyer can order a special configuration, he will enjoy all the benefits of warranty service and technical support (however, it all depends on how carefully the manufacturer fulfills these duties).

Turning to the dealer, the buyer, in fact, concludes an agreement directly with the manufacturing plant, the salon itself acts only as an intermediary.

In "gray" car dealerships there is no manufacturer's warranty, but this does not prevent such enterprises from entering into agreements with the service station for car maintenance and offering a kind of replacement for the guarantee to customers. In addition, it is impossible to order a car of the desired color or special configuration in gray salons. But you can significantly save on the purchase.

Vehicle inspection

It should be remembered that the warranty does not apply to the entire car as a whole, but only to its engine and some technical equipment... And one more thing, by signing a sales contract, the buyer agrees to accept the car in the condition in which it is (i.e. with possible minor functional or decorative defects).

Of course, we are not trying to say that in the salon they may try to cheat. It is just that dealers do not double-check cars that are delivered from the factory, and defective items are found in the process of any production. Read more about how people cheat when buying a new car at a car dealership.

What to pay attention to:

1. Recheck if all of the declared options work.
2. See how electrical and electronic devices behave.
3. It is advisable to pay attention to the inspection of the case, troubles during transportation also sometimes happen and the dealer, most likely, will do everything possible so that the defect is simply not noticed, and will not offer the buyer a discount.

Test Drive

A walk of several kilometers will let the buyer know if this is his car. No matter how cool the brand is, the main thing is that a particular person is comfortable in the salon. It is enough to sit behind the wheel for 20-30 minutes, if there is a feeling of discomfort, you should look for another option.

If a test drive is not possible, the client can simply sit in the salon, study the location of the pedals, and at the same time check the equipment, which was discussed above.

Conclusion of a contract

All salons use standard purchase and sale documentsso don't worry about mistakes. But since the agreement itself is only a few pages long, you still need to read it. Carefully enter your data, put a signature next to the signature of the salon representative - that's all, from this moment the car becomes the property of the buyer.

Receiving a car and documents for it

Together with the car, the client receives an impressive package of papers, among them are:

• contract of sale;
• help-account;
• service book;
• transit number;
• invoice for the car;
• customs declaration;
• copy of the certificate of conformity;
• copy of the dealer agreement;
• acceptance certificate;
• machine operation manual;
• information on the operation of additional equipment;
• guidance regarding warranty and service.

To avoid problems with the further registration of the vehicle, double-check that the identification numbers of all units correspond to those installed on the machine. View the account reference.

Any mistake in the document can lead to problems, so pay enough attention to study the papers.

Details of what documents are needed to purchase a vehicle in a car dealership and what will be received new owner after signing the contract, read.

- it is a responsible business, so you need to approach its acquisition deliberately. But there are times when the acquisition does not satisfy you for some reason. Whether it is possible, bought on credit or for cash and how to do it - read on our portal.

Life hack how to really get a discount

The overwhelming majority is sure that bargaining in salons is impossible, they say, it's like coming to a store and asking to sell milk cheaper than on the price tag. But car showrooms - not grocery supermarkets. Since each client brings a significant profit for them, a variety of tools are used to reduce the cost of the car.

If a serious-minded customer is already preparing to leave with nothing, the manager may offer a bonus offer to tip the scales towards a purchase.

A lot of attention should be paid to the behavior in the salon, because the sales manager will try to read the client one way or another, to understand whether he can be convinced of the purchase additional options and so on. Demonstrate a rational approach, doubts, perhaps even skepticism, repeat that the price is too high and "if only to lower it ...". If there is no reaction, you can ask directly: "Can you offer something to lower the price?"

As you can see, buying a car in a showroom is easier than applying for a loan or purchasing a used car. Our advice is focused on ensuring that customers do not overpay when buying brand new cars. The correct choice of interior and car brand will significantly save money, while getting exactly what vehiclewhich you wanted earlier.

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The current difficult times, when prices for goods and services are breaking through the channel, are forcing citizens to save on literally everything they save on. In the hope of saving their wallet, many of those who need to upgrade their personal vehicles run to the secondary market, content with used cars with more or less decent appearance... Others, despite the crisis, are looking at new cars from dealers - maybe they will be able to get a good discount.

SEASONAL SALES

As our own practice shows, it is really possible to get a discount from an official. The main thing is to stock up on reinforced concrete arguments and choose the right moment for the "attack". So, if you are determined to purchase new car, first, pay attention to the so-called seasonal offers, which imply good discounts on cars of previous years of production. They are no worse than identical fresh copies - except that they stood in the car dealership (under the strict supervision of sellers, warm and clean) a little longer.

DISCOUNTS FOR "ANCIENT"

If seasonal promotions are not your option, consider buying a model that is about to survive a facelift or change a generation. In order to free up showrooms and warehouses for new cars, dealers usually try to get rid of old goods in advance. And therefore, they hang reduced prices on machines that are losing relevance, which, of course, stirs up the interest of consumers. Auto retailers are usually not silent about such special offers, as well as seasonal ones, on the contrary.

UNDER THE FIGHT OF CHURANTS

A buyer has a higher chance of getting an impressive discount if he looks into a car dealership at the end of the reporting period - month, quarter or year. Everything is obvious here: it is much easier to spread a seller for a discount, who, before the plan - a vacation in Bali, fur coats for his wife and the coveted Rolexes - sorely lacks several sold cars. Is the ordinary consultant not going to meet you? Talk to the head of the department - bosses, of course, have more powers.

WAIT FOR THE GOVERNMENT

Before visiting authorized dealer, ask about the state program of preferential car loans "First car" and " Family car". Let us remind you that they allow you to save 10% of the cost of the car, if the buyer registers the vehicle for the first time or brings up at least two minor children. The problem is that if these special offers are valid (for example, they have already been completed this year), then only during the first months of the year - the number of quotas is strictly limited. In addition, they have many nuances, which, by the way, you can read about.

Photo: www.elsegurodeproteccionjuridica.es

UNEXPECTED DISCOUNT

Discount for new car also depends on the number of additional services, equipment and accessories supplied to the client. When the latter agrees to a trade-in, installing a package of unnecessary options, registering OSAGO and CASCO in a car dealership, buying a set of tires, a roof rack and rugs, the discount for him increases significantly. Think about what dopas can really be useful to you, and ask the consultant for a preliminary calculation. With obvious benefits, it makes sense to accept the dealer's offer.

FOR ONE BIT ...

Sometimes cars get battle wounds, not even having time to leave the walls of the showroom. Inadvertently, damage to the machine can be caused both at the factory, and during transportation, and in dealership... Unscrupulous sellers return the product to its original appearance and hide its history from customers. Honest car dealerships, which, however, are few, do not hide anything from consumers, offering an impressive discount as compensation for cars with a difficult "childhood". If you are not embarrassed by the fact that the officials had to patch up the bumper of the "swallow" because of a tiny scratch, buy it. Another question - do you believe that the damage was really insignificant, and other "organs" were not affected ...

... And if possible, try to bypass as many dealers as possible in order to compare conditions. Feel free to tell the consultants that you are "testing the waters" in several auto centers at once and, as a result, buy a car where they will do best deal... But remember that it is not Ivanushki-fools who work for the officials, but the real sharks of sales, who are not engaged in customer chat. And therefore, every time take printouts with the terms of a potential deal in showrooms - show the papers to managers of other companies and ask for a discount. Checked - it works!

Many experienced and less experienced drivers are wondering when it is more profitable to buy a car. At first glance, there is no difference at what time of year to purchase a vehicle. However, if you look at this issue from the other side, you can identify some trends. Next, let's look at the main ones.

How time can affect the value of a car

Buying a car is a serious process, and it must be approached with special care. To really do right choice, should be based on various factors, such as specifications, year of vehicle manufacture, etc.

However, there are also temporary aspects that will also have an impact:

• The time of year the vehicle is purchased. In this area, there are concepts of seasonality. In particular, according to statistics, cars are purchased less frequently in summer than in winter. This is due to the fact that many people go on vacation in the summer. It follows from this that in a given period of time there is more supply than demand. In such conditions, it is more likely to bring down the price (of course, if we are talking about buying from hand).
• Calendar schedule. Many car dealerships are well aware of the decline and growth in demand for cars. Therefore, during periods of calm, they arrange promotions that are beneficial for buyers (discounts, bonus offers, etc.). If you monitor the market offers, you can get to the right time and buy a car with a good discount. This advice is only relevant for new cars. As a rule, car dealerships give discounts on cars of mainly old models, or those that are not in great demand. Therefore, if the main factor when choosing a price, be prepared to buy a car that is not the most popular.
• The weather in which the car is purchased. This factor is only important when it comes to a used car that is on the street. In order to discern all the flaws in the polish and the condition of the body, you need good weather. This way you can see broken or repainted spots. It will be extremely difficult to do this in rainy weather. Therefore, carefully select the place and time to inspect the car before buying.

How to get the maximum discount when buying a car at a car dealership

If we analyze pricing policy in any car dealership, you can notice a general trend - for the same models, the price can change regularly. What does it depend on? From a number of economic factors.

In order to purchase a long-awaited car with maximum benefit, use several simple tips:

• The latest models always have a top price. At the same time, it does not matter what year of release we are talking about. Some auto concerns have not renewed their lineup for several years. When the next one goes on sale new model, a solid discount is immediately assigned to all previous ones. Hence 1 tip: study the update market (manufacturers' websites contain information about the release date of the next new product). You should not chase the novelty, it is best to purchase the selected model immediately after its new version goes on sale.
• Popularity lineup affects its cost. Another factor: the lower the popularity of a particular model, the more willingly the manufacturer gives a discount on it. You can use the official sales statistics. Discounts are assigned to unpopular brands in many car dealerships. They need to sell the batch of the vehicle as soon as possible until the sales of other models begin. In order to avoid surplus of goods, stores schedule sales. This rule is relevant for all areas, including automotive.
• Color matters. As practice shows, cars of some colors are bought more often than others. So today the most popular are 3 options: white, black and metallic. Cars of different colors can be purchased much cheaper.

Car market calendar

Statistics are stubborn things and always provide reliable information. The car sales market is subject to certain trends associated with hundreds of factors. Putting them together, you can classify the calendar year regarding the advisability of buying a vehicle:

• January. This month can be called one of the best periods for buying a car, especially for used models. During this period, there is a decline in demand (New Year's holidays, the population has less money and a desire to bear significant expenses). In this regard, sellers are more interested in selling their goods faster. The trend is also relevant for car dealerships that need to quickly get rid of last year's models. To do this, they give discounts to their customers.
• February. It can be called a period of a kind of recovery from hibernation. The market starts to revive this month, and profitable stocks are gradually ending. However, on average, prices remain low. During this period, you can profitably purchase some kind of leftovers.
• March. This month, the primary and secondary markets are fully activated and new models are starting to arrive in dealerships. Prices come to life at this time. However, you can still snatch profitable proposition, for example, dated to March 8th.
• April May. It was during this period that the demand for cars in Russia is greatest. This applies to both primary and secondary market... If the demand is good, then the prices are maximum. Hence the conclusion - it is not worth purchasing a vehicle at this time, since you have to pay full cost.
• June - mid-August. This period is characterized by the beginning of a decline in demand. However, car dealerships are in no hurry to please customers with lucrative offers. A bonus program is very common, when a travel voucher is given as a gift when buying a certain brand. One should not expect any more weighty proposals at this time.
• Mid August - early November. During this period, the demand increases sharply. This is due to the Russian mentality - many citizens want to buy a car before the bustle of the New Year. Hence the conclusion that at this time there is no need to expect profitable offers from car dealerships. Used car sellers are also not very compliant, as they know that it is not difficult to sell their iron horse during this period.
• Mid November - end of the year. During the pre-New Year's bustle, it is time for marketers. During this period, almost all stores come up with tempting and not very programs. The most profitable thing at this moment is to buy cars from hands. People are interested in making a sale before the new year to replenish their personal budget before the holiday.

On the video about buying a car

If bargaining when buying a used car does not raise any questions from anyone and absolutely everything is bargained, then when buying a new car in car dealerships, as a rule, if they try to reduce the price, then it is somehow very modest and not persistent:

Is it cheaper?

It can't be cheaper! And so this is the price already with a discount of 200 thousand, and you still want ...

It seems that when buying a new car at the price of 1-1.5 million, additionally demanding a discount of 30-50 thousand or 100 thousand is not solid ...

But if they are offered to you, who will refuse them? 

Foreword.
December 2013.
Having hinted to a friend that I wanted to buy a new AUDI Q3 car and had already decided on both the car and the interior, he asked:

Did you try to bring down the price?

Yes, they just didn't throw anything off - and so the end of the year, and so on them discounts, etc. etc.

Yes it is not so necessary to knock out prices from salons! I worked there for 5 years and I can say that at the end of the year almost all salons do not fulfill the sales plan. And with the right approach, you can bend them another 50-100 thousand.

1. I arrived at the salon on V. Highway, where I stopped by car. I asked again to look at the complete set of the selected car, to print it with a price of 1,350,000 rubles. and put it neatly in my bag.

Me: - Thank you. Bye!

The manager was somehow puzzled: - Have you made a purchase decision? Or do you think?

I: - I made a purchase decision, but I am not satisfied with your price. Now I'm going to the salon on L. Shosse, they promised to sell it cheaper ...

With these words, I left the manager, who, as soon as I began to leave, quickly rushed to his boss.

BECAUSE SIMPLE MANAGERS ARE NOT GIVEN AUTHORITY TO PROVIDE DISCOUNTS!

AND ANY OF ITS NOT AUTHORIZED ACTION, HE SHOULD AGREE WITH ITS MANAGER.

2. Arriving at the salon on L. Highway, I found out if they have AUDI Q3 in the configuration I need or similar. Found a similar one. With sports steering wheel and seats. The price is 1,410,000 rubles. We print out the complete set and the price.

I take out my printout from the salon from V. Shosse, where, allegedly by the manager, the price of 1,350,000 rubles has been crossed out with a pen. and the price of 1,300,000 rubles is written. and comparing them with each other, I offer the manager the proposal of their competitor.

The manager takes the printout, examines it carefully. Asks when are you ready to buy a car? And he retires to his boss.

Ten minutes later he comes out with a proposal on his printout - 1,320,000 rubles.

Unfortunately, this is the most low pricethat we can offer.

Thank you, I'll think about it and call you.

When I leave, I notice the full weight of responsibility on the shoulders of ordinary managers for the implementation of sales plans.

The end of the year, car dealerships are inundated with cars that buyers do not need as much as sellers ...

3. The third salon is next to D. Highway.

What complete sets of AUDI Q3 are available? Can I see this package? (in my opinion the same as on V. Highway) How much does it cost? 1,370,000 rubles? Please print ...

In front of the manager, I take out two printouts from my bag and, putting them next to me, carefully study the three options. I don't look up at the manager, although I physically feel his anxiety and nervousness ... (oh, this crisis, oh, this plan ...).

Look! For the same package as yours, your friends from V. Shosse give 1,300,000 rubles. Friends with L. Highway give 1,320,000 rubles for an additional sports steering wheel and sports seats. I don't really need them. I am a real buyer who is ready to buy this car now. What can you offer?

The manager takes three printouts and goes to his boss.

Five minutes…

Ten minutes…

FIFTEEN MINUTES…

They walk together!

Good afternoon! (Chief says hello) When are you ready to buy a car?

As soon as I decide on the price ...

The maximum that we can give for AUDI Q3 in this configuration is 1 290 000 rubles.

I left a deposit of 10,000 rubles. in the salon on V. Highway ... Because of this amount, I will not waste my time and nerves on refunding the deposit ... It's easier for me to buy from them ...

One minute pause ...

Chief: - Good! 1,280,000 RUB Are you ready to sign a contract now?

I: - Yes! (Y-E-E-E-E-E-E-S-SSS!) Where is your credit department? (I decided to take a car on credit).

Two days of travel (although it was possible to go around everyone in a day). And saved 70,000 rubles!

Yes, more to come!

When I came to sign the loan agreement, it turned out that the bank, without my knowledge, changed the loan term - from 36 months. Up to 48! There was no limit to my indignation! I (in all seriousness) wanted to send both the bank and the car dealership itself!

An agitated manager, also worried about the failure of the deal, offered me a free maintenance 10,000 km (about 14,000 rubles) and mats as a gift.

On reflection, I signed a loan agreement. I bought a car at a price of 1,280,000 rubles. with free maintenance and rugs.

In order not to go for an additional 12 months of the loan, the next day I contributed about 70,000 rubles. with a decrease in the loan term to 36 months.

1. Car dealerships do not make money selling cars! They earn bonuses for fulfilling sales plans and their additional services! Therefore, they can almost always reduce the price!

2. The more salons you visit, the more favorable offer you can get for yourself.

3. When buying a car (ESPECIALLY ON THE DAY OF ISSUE), do not go to the car dealership and in front of the manager with a smile on your face! Walk irritated, gloomy - show your dissatisfaction and unwillingness to buy this car, find fault with everything - coffee burned, you wait a long time, the toilet does not work, etc. Let them soften your mood with gifts (rubber, rugs, maintenance, etc.).

4. If you want to buy a car using the trade-in system! Your old car - an additional tool for obtaining a discount. They will buy at trade-in 5-10 tr more expensive. if you buy a new car from them.